Friday, September 17, 2004

"Getting ready for a long holiday" - day

Well this week has been mad in all senses of the word!

I have a feeling that the list of things that Pauline and I achieved this week is longer than usual. Maybe it has something to do with the accountability calls ( Hi guys ) ,
Maybe it has something to do with me going to Birmingham this Saturday
Or even that we're going to Malta on Monday and I haven't got any summer clothes yet.

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How I'm Doing This week:

Well I have received my holiday reading. I finally sat down and used my amazon affiliate link to buy some books that the seaside landlady suggested I'd get back in July I think:
  • Syncronicity
  • e-myth revisited
  • Anyone can do it - building coffee republic from our kitchen table
How's that for geeky! No, wait - it gets worse:
  • The hotel we are staying at - we picked it because it was the only one in the catalogue that offer their customers an internet connection...

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Last weeks targets:

=> exercise 4 mornings before Friday & log my pulse when I wake up every morning.
RESULT! Went out on the bike twice, had a little Taibo session and went for a long walk.

=> The money website newsletter will be sent out again as soon as the DNS changes are completed. There are a good few articles and reviews on there now, and I can add the rest of them as I go.
RESULT!! I even did some more design stuff to sort out the template I am using on the site.

=> Brainstorm the things that needs planning, and then prioritise. we've got most things down - like the top 6 things that needs to be done first and in what order.

This one scares the living daylights out of me. but we did some planning, and built the mind map as well as a short list of priorities. However we spent most of the week updating the businessplan and taking action getting ready to buy this thing.

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New things I will do:

This week? Swim in the mediterranian (sp?) and the same next week. And enjoy the sunshine and the wine

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Things I am dropping:

my day job. for two weeks anyway.

I didn't have to drop my land line. It's now fixed. They were reasonably quick to come out, but I should have expected that as they sure charge enough for the line rental!

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This weeks lessons:

Doing new things are scary. Terrifying!

Spending over £20k to buy ourselves an income is not something I would have considered doing only this time last year. But all the signs point to it being a good decision. I KNOW that the things I know about internet marketing and so on WORKS. I also know that market research and split testing will help reduce the risk. I have other avenues of income opportunities available to the business model so that I can reduce the risk even further. I know I am married to someone who has graphics design, desktop publishing and exceptional drive for the things she enjoys doing. Both of us have at least two mentors each - I even have a mastermind group to rely on for advice. We have a network of contacts inthe niche, in the publishing industry and in the corporate and marketing arenas.

A no brainer. based on my knowledge.

However,
the gap between the KNOWLEDGE and the DOING IT is filled with FEAR.

I hope it's like that for everyone, or I'm in trouble!
I guess having decided to make some movements forward in April, and just deciding to stick with it no matter what, has made it easier for me to face the fear and do it anyway.

But obviously - NOT without checking the size of the gap!

And another lesson is that AdwordsMentor seems to be making a difference.
My Turnover from July to August doubled.
My Turnover In September is at this present moment £150 short of my turnover last month.
I'll let you know if there's any long term improvements as with my luck this upsurge is only seasonal.

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Next Tow Weeks Targets:

=> Enjoy my two weeks holiday.

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This weeks audience question:

What bugs YOU when you are trying to find your next holiday online?